Make Japan work for your business.
Amado Link helps Israeli companies enter Japan, and get things moving again when business there stalls. Run by Izi Amado: 25+ years selling Israeli technology in Japan and Asia-Pacific, fluent Japanese, and Advisor on Japan to SIBAT.
Sounds familiar?
Often, a small change in how you do business makes a huge difference. I once joined a company that faced a crisis with a major customer that was about to stop renewing the yearly software license. I applied two simple rules as soon as I joined the team: never promise what you can't deliver, and never let a meeting run past its time slot. They renewed.
Book a call- Meeting after meeting, and nothing moves.
- Endless questions and requests before a single order.
- A minor issue treated like a major crisis.
- Your contact moved on, and the deal went quiet.
I don't just advise. I stay at the table.
For CEOs and sales leaders taking their company to Japan, or already there and wanting more from it.
At the table with you
Online, in Israel or in Japan.
Scoped to your goals and budget: a focused project or ongoing support.
Japan check-up
Already selling in Japan, but it's not moving? I review your partnerships, customer relationships and deals in progress, join you in meetings with your Japanese partners, and show you where things break down and how to fix them.
Japan readiness check
A straight answer: go now, go later, or build success stories elsewhere first. You get a written assessment of the gaps and your outlook for the short, medium and long term. If the answer is go, I stay with you to make it happen.
Partner search
Define the right partner profile, build the target list, reach out in Japanese, and prepare the first meeting.
Ongoing business development
Hands-on representation in Japan while you build your own presence - follow-ups, relationships, next deals.
How we work together
Where you stand in Japan today, your goals, and what's in the way.
Fit, competition, partners and customers, and the gaps to close.
A go-to-market plan and first approaches, or a reset with the partners and customers you already have.
At the table in every key meeting, and follow-up until there is a signed deal. Continued support as needed.
Izi Amado
I've spent my career selling Israeli technology in Japan and across Asia-Pacific - at RAD Data Communications, Microsoft Israel, Visonic, Mul-T-Lock, Vayyar Imaging and MARS Antennas. Along the way I've owned OEM relationships with Japanese organizations, developed and managed distribution partnerships, and brought in major Japanese corporate accounts.
Today I advise SIBAT (Israel Ministry of Defense) on Japan: connecting Israeli companies with Japanese government and commercial bodies, leading cross-cultural training and business development initiatives, and hosting Japanese delegation visits to Israeli defense companies.
I studied in Japan on a Japanese Government (Monbusho) scholarship and hold an M.Sc. in Industrial Engineering with honors from the Tokyo University of Science. I work in Hebrew, English and Japanese.
Full profile on LinkedInDoing business in Japan
Practical notes on selling to Japan - hierarchy, ringi, trust - one article a month, straight to your inbox.
Japan harder than expected? Let's talk.
Just getting started? Talk to me before you book the flight. 30 minutes, no obligation. Or email izi@amadolink.com